Avi Greengart is the founder and lead analyst at Techsponential, a market research and advisory firm. At Techsponential, Greengart focuses on three key technology platforms: smartphones, AI/consumer IoT, and AR/VR. By combining insights into technology adoption patterns, trend analysis, and user experience, Greengart helps companies make better strategic, product management, and go-to-market decisions. Greengart also uses his extensive experience with the press to help hone pre-launch marketing and positioning.
Before forming Techsponential, Greengart was Research Director for Consumer Platforms & Devices at GlobalData (formerly Current Analysis) where he led a team responsible for competitive intelligence on mobile OS platforms, smartphones, tablets, AR/VR, Wearables, and IoT/connected devices in the digital home. The service included both analytical and quantitative research: syndicated research across the global technology landscape and U.S.-specific smartphone pricing, promotions, and channel availability.
Prior to GlobalData/Current Analysis, Greengart was a Senior Analyst at Jupiter Research, covering cellphones, personal technology, and the industry’s first home theater research service. Greengart was also a Sr. Product Manager at Intel and led marketing at a boutique database consultancy.
Greengart has been a featured speaker at CES, Mobile World Congress, CTIA, SXSW, NAB, and other shows and corporate events. At GlobalData, Greengart won the award for most influential analyst in the press. He continues to be quoted regularly and has appeared in print, on camera, and on podcasts. Outlets have included The Wall Street Journal, The New York Times, The Verge, AP, AFP, Reuters, NPR, CNBC, CNET, Fox News, ABC Radio, and many more. His columns and reviews have been featured in techpinions, Slashgear, Sound & Vision, and RCR Wireless.
Greengart attended Seton Hall’s Stillman School of Business and has a B.A. in English Literature from Yeshiva University where he was a Belkin Scholar. Greengart is based in Northern New Jersey and is available for meetings in New York City. He tweets as @greengart.