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Microsoft Windows 11: Context, Analysis, and Outlook
Microsoft Windows 11: Context, Analysis, and Outlook

Windows 11 is coming, and this report provides analysis on its market impact, key features, and implications for consumers, enterprises, and OEMs.

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Smartphones/ComputingAvi GreengartJuly 30, 2021
Careless or Conscious Decoupling with China?
Careless or Conscious Decoupling with China?

Late last month, three news items from China caught my eye that reflect how geopolitics are shaping the state of mobile devices today. I also attended an online discussion on deglobalization that provided some context for what’s going on.

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Smartphones/Computing, Wearables, IoT, Home Entertainment, AR/VR, AIAvi GreengartJune 8, 2021
Apple’s Loaded Spring Event: Top 5 Analytical Takeaways
Apple’s Loaded Spring Event: Top 5 Analytical Takeaways

There’s plenty of news coverage on Apple’s Spring Loaded event and even more hot takes produced within minutes of the event’s end. This report assumes the reader knows the product news and focuses on key analysis.

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Smartphones/Computing, Home Entertainment, IoTAvi GreengartApril 23, 2021
OnePlus Completes a Major Shift in Strategy
OnePlus Completes a Major Shift in Strategy

BBK is remaking OnePlus as a more traditional smartphone brand, driven by sanctions on Huawei and BBK’s desire to take advantage of U.S. distribution.

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Smartphones/Computing, WearablesAvi GreengartApril 20, 2021
Microsoft Adds Hybrid Work Accessories, Updates Surface Laptop
Microsoft Adds Hybrid Work Accessories, Updates Surface Laptop

Microsoft is updating the Surface Laptop and announcing new accessories aimed at post-pandemic hybrid work needs: USB wired and wireless headsets, a wired speaker for conference calls, and a 1080p webcam.

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Smartphones/Computing, WearablesAvi GreengartApril 13, 2021
Samsung Galaxy A Series in the U.S.: Great Timing, Extremely Competitive, and Well Supported by Carriers
Samsung Galaxy A Series in the U.S.: Great Timing, Extremely Competitive, and Well Supported by Carriers

Samsung’s Galaxy A series were competitive when they were announced for Europe and Asia, despite strong Chinese competition. The U.S. variants are even better positioned - and have less competition.

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Smartphones/ComputingAvi GreengartApril 9, 2021
LG Exits Phone Business: Key Takeaways
LG Exits Phone Business: Key Takeaways

After years of staggering losses, LG is quitting phones. The U.S. is the market where this will have the biggest impact, and Samsung is the biggest beneficiary. Other possible winners include TCL, Motorola, and OnePlus.

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Smartphones/ComputingAvi GreengartApril 5, 2021
Samsung Updates Galaxy A Series to Stay on Top of Increasingly Competitive Mid-range Smartphone Market
Samsung Updates Galaxy A Series to Stay on Top of Increasingly Competitive Mid-range Smartphone Market

The mid-tier Galaxy A-series phones are Samsung’s best-selling products. Samsung is focusing this year’s updates on design, display, camera, and battery – the top features that actually drive consumer purchase decisions.

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Smartphones/ComputingAvi GreengartMarch 18, 2021
Galaxy Buds Pro: Samsung Piles Features Into In-Ear Headphones, Keeps Price Reasonable
Galaxy Buds Pro: Samsung Piles Features Into In-Ear Headphones, Keeps Price Reasonable

Samsung’s Galaxy Buds Pro take the in-ear design of the Galaxy Buds Plus, the tiny wireless charging case of the Galaxy Buds Live, and adds ANC and a slew of other features for $200.

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WearablesAvi GreengartJanuary 21, 2021
Updated: Samsung Galaxy S21: Significant Improvements at Lower Prices
Updated: Samsung Galaxy S21: Significant Improvements at Lower Prices

[Updated Jan 19, 2021 from summary to full report] The Galaxy S21 features a wide range of improvements to the camera, display, and processor at competitive price points for mainstream consumers and early adopters alike.

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Smartphones/Computing, WearablesAvi GreengartJanuary 14, 2021
Microsoft Updates Surface Pro 7+ for Business Users: New Internals, 4G Option, Same Everything Else (On Purpose)
Microsoft Updates Surface Pro 7+ for Business Users: New Internals, 4G Option, Same Everything Else (On Purpose)

In response to strong enterprise demand, Microsoft is updating the Surface Pro 7 with new processors and a cellular option, while purposely keeping the form factor nearly identical to maximize compatibility and minimize change.

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Smartphones/ComputingAvi GreengartJanuary 10, 2021
2021 Consumer Tech Preview
2021 Consumer Tech Preview

A look ahead to tech trends and predictions for smartphones, AR/VR, PCs, smart home tech, and televisions.

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AI, AR/VR, Home Entertainment, IoT, Smartphones/ComputingAvi GreengartDecember 28, 2020
Samsung Previews Major Smartphone Line Shift: More Z, Less Note
Samsung Previews Major Smartphone Line Shift: More Z, Less Note

Samsung’s head of mobile Dr. TM Roh published a blog post clearly laying out Samsung’s smartphone strategy for 2021 around foldables, video, and S-Pen.

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Smartphones/ComputingAvi GreengartDecember 15, 2020
Apple Silicon: FAQs and Future
Apple Silicon: FAQs and Future

Apple is starting to move its Mac line away from Intel chips to its own silicon. Here are answers to some of the questions I have gotten from clients and press about the move, the new Macs, and how it impacts competitors and the market going forward.

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Smartphones/ComputingAvi GreengartNovember 20, 2020
TCL’s Branded Smartphones Starting to Get Traction in the US
TCL’s Branded Smartphones Starting to Get Traction in the US

The $400 TCL 10 5G UW accomplishes two things for TCL: it adds 5G with mmWave support to the high-value 10 series, and it is the first TCL phone to get U.S. carrier retail distribution under its own brand.

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Smartphones/ComputingAvi GreengartOctober 30, 2020
Amazon Deepens Its Platforms in IoT, TV, and Gaming with New Hardware, Silicon, AI Features, and Services
Amazon Deepens Its Platforms in IoT, TV, and Gaming with New Hardware, Silicon, AI Features, and Services

Amazon recently launched a seemingly endless array of new Echo, Ring, and Fire TV products, with new AI capabilities and services, including a new cloud gaming service. Amazon is deepening its platforms – Alexa, Fire TV, AWS – and extending them throughout the home, to the car, and the neighborhood beyond.

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AI, Home Entertainment, IoTAvi GreengartOctober 16, 2020
Apple Goes Max, Mini, and All-In on 5G
Apple Goes Max, Mini, and All-In on 5G

Apple updated its iPhone line with new processors and 5G, which should help Apple compete in China. The iPhone 12 mini keeps the starting price point around $700 and provides the first premium small smartphone in years. The HomePod mini is not fully competitive with Amazon but it should give Apple an installed base to grow from.

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IoT, Home Entertainment, Smartphones/Computing, AIAvi GreengartOctober 14, 2020
[Updated] Microsoft Updates Surface Pro X with SQ2 Processor; New $550 Surface Laptop Go is Going to Go Fast
[Updated] Microsoft Updates Surface Pro X with SQ2 Processor; New $550 Surface Laptop Go is Going to Go Fast

The Surface Pro X2 is more interesting from a tech perspective, but the $550 Surface Laptop Go is the more impactful announcement. [Updated with hands-on impressions of the Surface Laptop Go]

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Smartphones/ComputingAvi GreengartOctober 13, 2020
Google’s Launch Night In: Moving In the Right Direction, But The Competition Got There First
Google’s Launch Night In: Moving In the Right Direction, But The Competition Got There First

Google launched a new TV device, smart speaker, and a pair of new smartphones. All appear to be solid values, but just catch Google up to where the competition already is.

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Home Entertainment, IoT, Smartphones/ComputingAvi GreengartOctober 2, 2020
[Updated] Apple “Time Flies” Event: Big Services Push, Incremental Improvements to Smartwatches and Tablets
[Updated] Apple “Time Flies” Event: Big Services Push, Incremental Improvements to Smartwatches and Tablets

Analysis of Apple’s services, Apple Watch, and iPad launches.
[Updated Sept 23 and Sept 29 with hands-on experience with Apple Watch Series 6 and iPad 8th gen]

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Smartphones/Computing, Wearables, Home EntertainmentAvi GreengartSeptember 29, 2020
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