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Amazon’s Fall Devices: Invention and Brand Extension
Amazon’s Fall Devices: Invention and Brand Extension

Amazon updated many of its core device brands with new products (Kindle, Echo, Ring, Blink, Halo), entered adjacent markets (thermostats, televisions), and created entirely new product categories (kids connected activity devices, home robots). It’s a lot.

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Avi GreengartNovember 12, 2021
Facebook Becoming Meta is About Apple, Not "a Distraction"
Facebook Becoming Meta is About Apple, Not "a Distraction"

Last week, Facebook announced that it is renaming the company Meta, and the hot takes have been scorching – and many are simply wrong.

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AR/VR, Smartphones/Computing, WearablesAvi GreengartNovember 5, 2021
A More Pragmatic Apple: Cheap Apple Music, MacBooks Pro with Ports
A More Pragmatic Apple: Cheap Apple Music, MacBooks Pro with Ports

Analysis and competitive response recommendations for Apple’s new Music tier; colorful HomePod mini; third-generation AirPods; and high end MacBook Pros.

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Smartphones/ComputingAvi GreengartOctober 18, 2021
Microsoft’s Surface: Lower Fiscal Visibility, More Strategic Investment
Microsoft’s Surface: Lower Fiscal Visibility, More Strategic Investment

Microsoft is removing Surface business results from its quarterly reports, but Surface remains strategically important. The fall Surface Event included solid updates to several products, continued exploration of innovative new form factors, and extremely important work on accessibility and the environment.

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Smartphones/ComputingAvi GreengartSeptember 27, 2021
Apple’s Fall 2021 Lineup: Analysis, Carrier/Upgrade Outlook, and Competitive Response
Apple’s Fall 2021 Lineup: Analysis, Carrier/Upgrade Outlook, and Competitive Response

Apple’s annual fall device update offered up few surprises, but adding noticeable, useful updates to best-selling products is generally a winning formula for Apple. In the U.S., carriers are heavily subsidizing the new iPhones – including giving them away free over time with trade-ins.

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Smartphones/Computing, WearablesAvi GreengartSeptember 17, 2021
Samsung Presses Advantage in Foldables, Launches New Watches and Earbuds
Samsung Presses Advantage in Foldables, Launches New Watches and Earbuds

Samsung is steadily removing objections to foldables with its third generation Z Flip and Z Fold; it is launching well-priced Galaxy Watch4 with new Google software and new Samsung silicon, and the Galaxy Buds2 have a winning balance between comfort, performance, and price.

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Smartphones/Computing, WearablesAvi GreengartAugust 11, 2021
Microsoft Windows 11: Context, Analysis, and Outlook
Microsoft Windows 11: Context, Analysis, and Outlook

Windows 11 is coming, and this report provides analysis on its market impact, key features, and implications for consumers, enterprises, and OEMs.

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Smartphones/ComputingAvi GreengartJuly 30, 2021
Careless or Conscious Decoupling with China?
Careless or Conscious Decoupling with China?

Late last month, three news items from China caught my eye that reflect how geopolitics are shaping the state of mobile devices today. I also attended an online discussion on deglobalization that provided some context for what’s going on.

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Smartphones/Computing, Wearables, IoT, Home Entertainment, AR/VR, AIAvi GreengartJune 8, 2021
Apple’s Loaded Spring Event: Top 5 Analytical Takeaways
Apple’s Loaded Spring Event: Top 5 Analytical Takeaways

There’s plenty of news coverage on Apple’s Spring Loaded event and even more hot takes produced within minutes of the event’s end. This report assumes the reader knows the product news and focuses on key analysis.

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Smartphones/Computing, Home Entertainment, IoTAvi GreengartApril 23, 2021
OnePlus Completes a Major Shift in Strategy
OnePlus Completes a Major Shift in Strategy

BBK is remaking OnePlus as a more traditional smartphone brand, driven by sanctions on Huawei and BBK’s desire to take advantage of U.S. distribution.

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Smartphones/Computing, WearablesAvi GreengartApril 20, 2021
Microsoft Adds Hybrid Work Accessories, Updates Surface Laptop
Microsoft Adds Hybrid Work Accessories, Updates Surface Laptop

Microsoft is updating the Surface Laptop and announcing new accessories aimed at post-pandemic hybrid work needs: USB wired and wireless headsets, a wired speaker for conference calls, and a 1080p webcam.

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Smartphones/Computing, WearablesAvi GreengartApril 13, 2021
Samsung Galaxy A Series in the U.S.: Great Timing, Extremely Competitive, and Well Supported by Carriers
Samsung Galaxy A Series in the U.S.: Great Timing, Extremely Competitive, and Well Supported by Carriers

Samsung’s Galaxy A series were competitive when they were announced for Europe and Asia, despite strong Chinese competition. The U.S. variants are even better positioned - and have less competition.

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Smartphones/ComputingAvi GreengartApril 9, 2021
LG Exits Phone Business: Key Takeaways
LG Exits Phone Business: Key Takeaways

After years of staggering losses, LG is quitting phones. The U.S. is the market where this will have the biggest impact, and Samsung is the biggest beneficiary. Other possible winners include TCL, Motorola, and OnePlus.

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Smartphones/ComputingAvi GreengartApril 5, 2021
Samsung Updates Galaxy A Series to Stay on Top of Increasingly Competitive Mid-range Smartphone Market
Samsung Updates Galaxy A Series to Stay on Top of Increasingly Competitive Mid-range Smartphone Market

The mid-tier Galaxy A-series phones are Samsung’s best-selling products. Samsung is focusing this year’s updates on design, display, camera, and battery – the top features that actually drive consumer purchase decisions.

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Smartphones/ComputingAvi GreengartMarch 18, 2021
Galaxy Buds Pro: Samsung Piles Features Into In-Ear Headphones, Keeps Price Reasonable
Galaxy Buds Pro: Samsung Piles Features Into In-Ear Headphones, Keeps Price Reasonable

Samsung’s Galaxy Buds Pro take the in-ear design of the Galaxy Buds Plus, the tiny wireless charging case of the Galaxy Buds Live, and adds ANC and a slew of other features for $200.

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WearablesAvi GreengartJanuary 21, 2021
Updated: Samsung Galaxy S21: Significant Improvements at Lower Prices
Updated: Samsung Galaxy S21: Significant Improvements at Lower Prices

[Updated Jan 19, 2021 from summary to full report] The Galaxy S21 features a wide range of improvements to the camera, display, and processor at competitive price points for mainstream consumers and early adopters alike.

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Smartphones/Computing, WearablesAvi GreengartJanuary 14, 2021
Microsoft Updates Surface Pro 7+ for Business Users: New Internals, 4G Option, Same Everything Else (On Purpose)
Microsoft Updates Surface Pro 7+ for Business Users: New Internals, 4G Option, Same Everything Else (On Purpose)

In response to strong enterprise demand, Microsoft is updating the Surface Pro 7 with new processors and a cellular option, while purposely keeping the form factor nearly identical to maximize compatibility and minimize change.

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Smartphones/ComputingAvi GreengartJanuary 10, 2021
2021 Consumer Tech Preview
2021 Consumer Tech Preview

A look ahead to tech trends and predictions for smartphones, AR/VR, PCs, smart home tech, and televisions.

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AI, AR/VR, Home Entertainment, IoT, Smartphones/ComputingAvi GreengartDecember 28, 2020
Samsung Previews Major Smartphone Line Shift: More Z, Less Note
Samsung Previews Major Smartphone Line Shift: More Z, Less Note

Samsung’s head of mobile Dr. TM Roh published a blog post clearly laying out Samsung’s smartphone strategy for 2021 around foldables, video, and S-Pen.

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Smartphones/ComputingAvi GreengartDecember 15, 2020
Apple Silicon: FAQs and Future
Apple Silicon: FAQs and Future

Apple is starting to move its Mac line away from Intel chips to its own silicon. Here are answers to some of the questions I have gotten from clients and press about the move, the new Macs, and how it impacts competitors and the market going forward.

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Smartphones/ComputingAvi GreengartNovember 20, 2020
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